PEOPLE LIKE US are a creative advocacy group based in Sydney, Australia. We are committed to changing the conversation about asylum seekers and refugees through storytelling, education and community engagement. We want to remind everyday Australians that asylum seekers and refugees are people like you, people like me – people like us. 

Through developing both self-initiated campaigns and collaborations with other organisations working in the refugee advocacy sector, our mission is to tell the stories that are often left out of political discourse and mainstream media narratives. 

Utilising our expertise in filmmaking, marketing, branding and design, and working closely with our partners at Common Cause Australia, we engage cultural values in our work to create clever, innovative campaigns that advocate for equality and justice for all.


Siobhán Costigan

Co-Founder and Director, People Like Us

Siobhán is a documentary filmmaker and graduate of the Australian Film, Television and Radio School (AFTRS). Her short films have won a number of international awards and have received broadcast screenings and global distribution, and she is currently working on her first feature- length documentary. Siobhán also has over 20 years’ experience as a designer, creative director and copywriter, and has worked for studios in Australia, the UK and Europe. She runs her own graphic design practice and also lectures in Visual Communication at the University of Technology, Sydney. Siobhán is passionate about social justice and human rights issues and has worked with a number of NGOs in the past, including Amnesty International, Caritas Australia and International Orphan Aid. 

Lucas Li

Co-Founder and Director, People Like Us

Lucas is a filmmaker and digital media content creator. A Documentary graduate of the Australian Film, Television and Radio School, Lucas also completed a Masters of Screen Arts at AFTRS in 2014, focusing on the use of interactive media as a tool for supporting awareness of social justice issues. During his Masters year, Lucas's work in this area secured him a scholarship to the Power to the Pixel conference in London, where he was exposed to many innovative and cutting-edge ideas that have inspired his most recent creative projects. Lucas has a passion for promoting humanitarian and social issues, and has worked with many advocacy bodies in the past, including Cystic Fibrosis Australia, Donate Life Australia and Beyond Blue. 

Gerard Fox

Creative Director, People Like Us

Gerard is a communication designer based in Dublin, Ireland, and has over 20 years' experience as both a design practitioner and educator. His studio Brown Envelope has particular experience working with the NGO, education and advocacy sectors. Through his design practice, Gerard helps his clients develop effective communication strategies and associated design applications for screen, print and the built environment. He also helps clients focus on the coherent integration of visual identity, typography, art direction, UI/UX, print collateral, social media and exhibition/wayfinding systems. Gerard has won a number of international awards for his work, which has also featured in several prominent international design publications. Gerard is currently Co-Program Chair at IADT in Dublin.

Mark Chenery

Co-Founder, Common Cause Australia

Mark is a passionate advocate for social justice and values-based community engagement. He began his career in advertising before becoming a journalist reporting on the advertising, marketing and media industry as Features Editor of AdNews magazine. After growing increasingly concerned with the negative impacts of advertising on society, Mark transitioned into the non-profit world as Communications Manager for Austcare. Later, as Head of Community Engagement at ActionAid Australia, Mark initiated and then led the organisation's strategic work on values and frames. In 2012, Mark established the Common Cause Australia network, which has trained hundreds of non-profit staff in values-based community engagement.